The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about digital transformation? digital.hbs.edu

Brand Experience

IoT: The Internet of Trenchcoats

Posted on November 18, 2016 by Maria

Burberry: Capitalizing on digital technology to revitalize an iconic brand.

Lululemon: From Niche Market Pioneer to Apparel Ubiquity

Posted on December 9, 2015 by BM

How Lululemon created an activewear empire from a niche product with broad appeal

Technology and Operations Management

MBA Student Perspectives

Brand Experience

IoT: The Internet of Trenchcoats

Lululemon: From Niche Market Pioneer to Apparel Ubiquity