Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
What do Barnes&Noble and GameStop have in common?
1. They once were consolidated within the same company; AND
2. They are both big victims of Amazon and Digitalization!
Find out more about this wild and crazy story of a retailer gone wrong!
Is the class evil corporation just a misunderstood treehugger?
Impact of climate change on energy consumption pattern from big box retailers and their role in changing the industry standards
REI has become the largest Outdoor Specialty Retailer, built on an old school cooperative business model.
How a game developer is using technology to deliver groceries and savings to your door.