big box retailers

Walmart takes on Amazon: The Journey from Brick & Mortar to Click & Mortar

Posted on by dook

The retail industry is facing a digital revolution at a pace never seen before. With the digital behemoth that is Amazon, traditional brick & mortar retailers are challenged to find ways to integrate analytics to remain competitive. This article looks at how Walmart is taking large bets in artificial intelligence and machine learning (ML) to support its long-term growth and their vision of a 'newly imagined future of retail.'

Walmart x Google: The Customer Intimacy Challenge for Walmart

Posted on by Isabel

Walmart recently announced a partnership with Google to enable voice-activated shopping for Walmart products via Google Assistant and Easy Re-order via Google Express. The data this partnership provides should allow Walmart to create a more customized shopping experience for its customers at scale; in other words, deliver on the "mass customization" model Amazon has taught consumers to demand. The question remains whether Walmart can effectively integrate real time, end-consumer data into its existing supply chain infrastructure to deliver on these goals.