Fast fashion players like H&M and Zara massively disrupted the world of apparel retailing via compressed supply chains. Will beauty be the next category to experience this type of shock?
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Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.
How cosmetics retailer Sephora is innovating in customer service and brand loyalty
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Sephora’s competitive advantage in the prestige beauty space stems from integrated business and operating models that support the company’s broader objective to enhance the customer experience at every touchpoint.