Out-of-home (OOH) advertising is the world’s oldest advertising medium. Though it may be a little late to the party, OOH is finally making a push into the digital landscape in a way that will transform our streets, public transit systems […]
Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
