As global temperatures rise and rainfall patterns shift, the coffee industry and its growers are left scrambling for solutions to a supply crisis that has hit suppliers, retailers and consumers where it hurts most – in the pocketbook.
The global warming is threatening coffee production, which is already in a large deficit compared to the constantly rising coffee consumption. As the largest coffee seller in the world, Starbucks is facing significant challenges, yet has already started fighting for sustainability.
Starbucks is fighting back against climate change on multiple fronts to promote sustainable practices and bolster their position in the market.
Is iced coffee enough to combat global warming? Not likely. A warming climate is threatening Starbucks’ business model as coffee crop yields plummet around the globe.