Airline loyalty programs (also called Frequent Flyer Programs) have become a new source of high margin income for traditional airline companies. Meanwhile, loyalty programs also generate massive amount of data on customer behaviour as people spend and collect their points. Applying machine learning tools to understand the preferences of those frequent flyers, most of whom have strong spending power, will enable an airline loyalty program to monetize on areas beyond travel. Qantas Australia is the leader in adopting a data-centric approach to manage their loyalty business.
In a world of abundant travel possibilities, JetBlue is leveraging machine learning to personalize and simplify the itinerary planning process for customers.
JetBlue is partnering with a machine learning start-up so they can personalize product offerings to suit each traveler's needs.
How will the largest air carrier in the world respond to the challenge of rising temperatures?
The airline industry is notorious for losing money — can supply chain digitalization reverse this phenomenon for the long run?
Emirates is now faced with the realities of aviation in an increasingly hotter environment. With skyrocketing temperatures in the city, Emirates must find a way to mitigate the challenges of flying in higher temperatures and adopt a comprehensive environmental sustainability plan.
How Alaska Airlines Can Leverage its Supply Chain to Combat Climate Change
It was the year 2001. The leaders of five major airlines (Delta, United, American, Continental, and Northwest Airlines) were greatly concerned about the rising threat of digital distribution through 3rd-party online travel agencies/exchanges such as Expedia. In contrast to traditional distribution channels […]
You are traveling between points and A and B; here's how Delta prevents your bag from stopping over in C
Believe it or not, the internet is one of the factors to blame for the poor service quality in the airline industry, but Emirates is trying to use other aspects of the digital transformation to deliver superior customer experience.