The launch of Google Preferred was game-changing, shifting Billions from TV to Digital.
As the industry moves toward digitalization at a rapid speed, traditional advertising agencies need to find new ways to add value for their clients or face the risk of being left behind.
How L’oreal is setting the standard for sustainability in the beauty industry.
Network effects and a sound operating model combine to create a clear market leader.
Yelp effectively leverages its business and operating models to deliver value on both sides of its two-sided market.