3D Printing at Adidas in Partnership with Carbon
“Imagine walking into a store, running briefly on a treadmill and instantly getting a 3D-printed running shoe”. This is the ambitious goal that Adidas has set itself for the future. What role will additive manufacturing play in making it possible?
Adidas wants to make 3-D printed shoes to give you the perfect fit with your perfect look. Is this the beginning of an industry revolution or a niche product for those who can afford it?
Adidas is leveraging futuristic automation and additive manufacturing to lead the pack in fast footwear
Adidas, a sporting goods giant, believes 3D printing is huge opportunity to disrupt footwear product development and supply chain. Is it another marketing gimmick or imminent future?
How Adidas can capture the opportunity gap created by Digitalization and Supply Chain 4.0.
Adidas strategy to grow is “to be the first fast sports company in the sporting goods industry”. The company is digitalizing its entire supply chain – from design to distribution – to achieve this goal. Can Adidas be successful in this endeavor? What does it take to become the “Zara of the sport industry”?
Adidas’ new bets on localization, automation, and customization not only provide competitive advantage in the sportswear industry but may also help the company build resilience to more restrictive trade agreements.
As in the case of Adidas, increasing sales may help reframe the business case for supply chain improvement. Once the fundamentals of inventory accuracy and data abundance have been established, there are many other opportunities for improvement.
Adidas is challenging the athletic wear and fashion industries with high-tech, local Speed Factories that create small-batch, custom products with potential to reduce innovation cycles to only days