Under Armour and Additive Manufacturing

In the ever-changing athletic footwear landscape, harnessing the power of cutting-edge technology has become critical to brand success and survival. The American sports footwear and apparel company, Under Armour (UA), founded in 1996 by Chairman and CEO, Kevin Plank, has […]

ADIDAS – Additive Manufacturing for the Masses

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Adidas has entered the world of additive manufacturing through the introduction of its Futurecraft 4D shoe. With mass customization using 3D printing as the ultimate goal, questions remain whether Adidas will be the first athletic retail company to affordably scale the technology.