It’s super inspiring to learn about Unilever’s production development under the “China for China” strategy. I was surprised to learn to shorten the time it takes for products to hit markets, Unilever would use air as transportation to accelerate distribution. After reading the post, I respect Unilever to move at China’s speed as a global conglomerate, and think the four steps taken to bring OMO Laundry Capsule to market show how well the Unilever China team is living up to the strategy.
The new product idea generation process you described sounds a lot like the brainstorming sessions at IDEO. I like the front-to-end integrated solution using Open Innovation. I’d like to learn more about the new products brought to market under the Open Innovation initiative.
Great post Rim, I enjoyed reading it a lot!
Reading your post makes me all pumped about the future when 3D printing is accessible to the average person. I can’t help but wonder how creative and differentiated people’s looks will be when that day comes, as they will be able to make modifications to their outfits based on design templates from fashion brands such as Chanel. Coco Chanel herself wouldn’t have imagined technology one day will make high fashion so accessible to people around the world. Think it will be super interesting to see how luxury brands balance out accessibility with exclusivity in the age of 3D printing.
Very interesting and informative article. The fact female entrepreneurs only receive 2% of VC money is shocking.
I would make the hypothesis that before AI hacks VC, it will hack active investors in public traded companies, i.e. hedge funds and mutual funds. It will be a long shot for AI to invade the Private Equity industry, given how many deal-making terms need to be negotiated among human counterparts. In PE’s case AI will also be a deal sourcing tool, pulling in suitable investment targets that fit the mandate and criteria of various funds. Therefore I would be more concerned about the “death” of active public market investors, and feel quite comfortable about the enhancement to my deal-sourcing ability from AI.
I’m curious to learn why AI/ machine learning “does not reflect [McKinsey’s] core competencies” as mentioned in the previous comment.
I think McKinsey’s acquisition of QuantumBlack to develop their in-house analytics function is a very strategic move, and in the long-term it’ll reap market share and add to McKinsey’s competitive advantage. I’ve seen McKinsey Analytics present some of their case studies, and the predictive ability and granular analysis they are able to perform for any industry is truly revolutionizing.
In addition, I found the infographic made by McKinsey Global Institute very helpful in informing which industries are at most risk/ safest in the face of the coming wave of AI replacing human jobs. (Link to Infographic: https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/where%20machines%20could%20replace%20humans%20and%20where%20they%20cant/sector-automation.ashx)
Great post! As a chocolate lover myself, I didn’t know the Hershey Company had launched the 3D Printing project as early as 2015, and it’s super interesting to read about it.
Given you mentioned the project can serve as a marketing tool for Hershey, I think they can do a better job marketing this to the Millennials and younger generation who may be more open to try it out.
Given the decline in Hershey’s core market mentioned in the post, I think the B2B market opportunity is a very attractive one for Hershey.
However, I’m a little concerned about the direction the culinary industry is taking 3D Printing. I am fascinated by the beautiful plate decorations the chefs create, and I wonder if one day it can be achieved from my own kitchen counter – by specifying a few parameters I will be able to “print” something equally beautiful to decorate my own dinner plate.
Ariel, I find your post interesting – it’s so forward-looking for L’Oréal to have launched the NEXT challenge. The way the final competing projects are evaluated upon shows L’Oréal’s determination to uncover really innovative, even disruptive products from its internal platform. The Open Innovation program that invites external startups to participate is even more exciting. I used to associate Open Innovation with Tech and Internet companies, or hardware companies that make cutting-edge technology accessories. Your post shows Open Innovation can be adopted by any industry, and can have some huge impact on the new product ideation process.