One thing that is fascinating is the disparity in the quality of their journalistic content on Vice News compared to the very low brow blog posts written on the rest of their channels (go to vice.com and read posts not on the Vice News section and see what I mean).
Glad you wrote about this though, everyone who hasn’t seen the HBO series is in for a treat; in addition to taking advantage of digital media to lower costs they just create fantastic content no one else is delivering (they are also incredibly brave).
Tinder did learn from them; originally Tinder was designed with women in mind but the thought process was that they would not like a lot of the features Grindr has. So the features of no pictures being sent as well as no one being able to contact you unless you also swiped right on them were direct responses to Grindr.
This even works in the gay community in an unexpected way. While a lot of heterosexual friends of mine joke that tinder is a mere hookup app and not always the most classy, in the gay community those on Tinder see it as a more serious alternative to Grindr. The heterosexual community doesn’t have a Grindr equivalent, so all types of users get on Tinder.
I’m not sure it needs to change much. It’s ads and survey features are targeted to a gay lifestyle. For example, if you are in Boston and log in during Boston Pride, you will get notifications of official pride events (parties, concerts, etc..).
Ultimately I think it’s already a gay local lifestyle brand because millions of gay men worldwide use it for different reasons (some really do use it to find gay friends/community when moving to a new city). It doesn’t try and define what the gay lifestyle is, but rather lets its users define it by giving them a pretty unrestricted platform (compared to similar apps).
Hi Charlotte, I agree with the downfall of this sort of practice. See below for clarification 🙂
The only way you can change your location in Grindr is if you do a hack that tricks your phone into thinking it is somewhere else (so every app on your phone, including Maps, will be tricked). So while it is technically possible to change you location, it is not a feature offered by Grindr, but rather a hack on the phone that can be exploited. Tinder, on the other hand, explicitly lets you change locations, and I think it adds value to those who are traveling and want to see who’ll be in their destination (to be honest it also adds value to those who are bored and ran out of swipes in their current city).