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On December 8, 2015, toad commented on Eataly: life is too short not to eat well :

Hi Marco,

I have always understood that high quality comes in small quantities. Now your article is telling us that Eataly is capable of bringing a quality experience in bulk quantities and in plenty of locations.

What is your impression regarding the scale up of this initiative? How will Mr Farinetti be capable of widening the footprint of Eataly and, at the same time, of protecting quality and brand?