Awesome post May! As a complete Starbucks-addict myself, I doubly enjoyed it! There were a couple of things that for me, were the big takeaways from your post. First was your point about Starbucks not doing any traditional advertising – I’d actually never really thought about this, but it’s totally true – Starbucks really has been able to build their brand through the strength of its service and products – which I think has ultimately made them stronger, with better brand loyalty over the long run! Second was how your post really underscored the breath and depth of their global supply chain – they’re literally going into sometimes very remote places to source their basic components of their drinks, which is quite unparalleled for many retails. This brings a whole host of considerations about how they need to think about maintaining quality, timeliness, and all of the ethical considerations. Very interested to see how they continue to evolve!
Fascinating article Elizabeth! The diamond industry is one that I’m personally very interested in, so I loved reading your post. A couple of things really stood out to me from your post. First, was that R&D / innovation actually seems to be a big part of their competitive advantage – from the improved form of titanium they introduced, to the quality control process they developed. Second, I’m very excited to see how they manage to maintain their reputation for extreme quality and luxury as they expand their footprint – which always creates tension for a business like this. Hope to visit one of the stores someday!
Fantastic post Bonnie. A couple of thoughts on my takeaways from this. First, it seems that the rotating mechanism for the pitches as you describe is very important, and probably helps break up any sense of hierarchy and ultimately promotes better ideation. Second, I’m also intrigued with how they’ve managed to structure their corporate partnerships – I’m sure we’ll see this model adopted within other parts of the industry, given its seeming success. Finally, I’ve always thought the soundtrack and music of a show can really define it in popular consciousness, so very cool to see how they’ve approached it ‘at the forefront’ here. Also – love the gifs!