Add this post to the list of reasons I’m motivated to watch Empire. It seems like what the team has tapped into here is the value of a unique creative process that ultimately results in compelling, culturally-relevant content. You could argue that some of what Empire has incorporated into its business model has been done before – American Idol, for example, had a sponsorship with Coca-Cola and plenty of product placements to go with it, in addition to the obvious focus on music as an added engagement tool for viewers – however I’m hard pressed to think of other TV shows that have combined these with rich and engaging content.
Great new take on a company that I thought I knew a lot about. The goal of nearly doubling revenue in the next 5 years (from $30B to $50) struck me as aggressive. I’m curious as to how much of that will come from existing sports/segments versus potentially new segments that haven’t yet launched or that have historically been small pieces of the business. It seems like the reorg into sport categories rather than product categories might give Nike the ability to scale new sports more quickly that they would have been able to in the past.
Thanks for you analysis, Brian. I agree that given the recent rulings you cited there is an increased disconnect between the NCAA business and operating model. I haven’t heard much about this in the media since the Northwestern ruling; any idea of if/how/when the rulings might come to have an impact? In either case the focus on athletics at the price of academics is already an issue, especially in light of the stated NCAA mission. Maybe everyone should just pursue sports like swimming — less money, fewer problems.