Maryna Lus

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Great analysis, Parvathy! Sephora does a remarkable job in revolutionizing the beauty sector. From the areas of development that you outlined, I am personally excited about 3D Printed Cosmetics. Did you know that in one of Sephora’s stores customers can also use one of 12 work stations to take a makeup class taught by experienced associates and supported via video tutorials? They can also browse the digital beauty board which showcases the best user-generated content and allows them to filter images for their skin tone, type and color (source:guided-selling.org/digital-technologies-beauty-sector/) (Dear Admin, as I’m not sure what are the commenting rules on your website, I have made the link inactive, please activate it if that’s allowed. Thanks!)