Echo Scott – really interesting model. I wouldn’t previously have guessed the market was that huge for something between first class travel and outright plane ownership but it seems to be! I guess first class travel is relatively poor value for money in terms of the customer experience vs. private jet travel and outright ownership has huge inefficiency in terms of the low utilisation of the aircraft.
Interesting to see how they out competed UPS via a more aligned operating model.
What do you think of the risk posed by Amazon, have been a boon to them so far but the client concentration and risk of disintermediation must be high?
Great summary, what do you think of their prospects for cracking transatlantic travel? Feels like some of their competitors are beginning to steal a march on them in an important growth area