Great article, Chris. I had no clue that in three years, people will need skills that are not commonly taught today to get jobs. That’s striking! You are so right that Apple is in this very unique position to help train tomorrow’s workforce just because of the company’s sheer size. I would hope that Apple is willing to be a more responsible citizen of the societies it operates in.
Great post Melissa. I am interested to see how companies will deal with tariff implications of Brexit. It seems very natural that Diageo would pair up with industry associations to lobby for better deals. I would even suggest that they team up with their competitors as well.
Great article, Miguel. As brands become more digital, I think transparency will become even more important. Consumers that buy this watch for the Italian inspired design could be put off when they discover that the product is manufactured in China. Also, I am looking forward to seeing how this company will use Virtual/Augmented reality technology in the future! If they are able to use this technology to give the consumer insight on how the watch will look on his/her wrist, then they can definitely lower the consumer’s reticence to purchase a luxury watch online. Thanks for sharing!
I found your comment about PepsiCo’s sustainable packaging impacting the end consumer’s experience very interesting. Just over Thanksgiving, I had a full conversation about the flimsiness of Aquafina’s plastic bottles with my mom and grandmother! Consumers can definitely identify the differences in the packaging. I think we all intuitively know that less plastic is good for the environment, but it’s hard to remember that when the sustainable packaging is so flimsy that it won’t even hold up under your grip when the attempting to untwist the cap. (Inevitably spilling water all over yourself). Hopefully PepsiCo can figure this out and make it great for the environment and consumers. Thanks for the great post!
As a retailer, Sephora definitely has the bargaining power to put sustainability requirements on every single one of their beauty partners, Especially, the bigger beauty brands like Clinique with deeper pockets. I am a little concerned about the smaller beauty brands in Sephora’s incubator program. These brands may be spending a lot of cash to bring their products to markets and the additional sustainability requirements could break the bank. However, this is something that Sephora executives need to be thinking about. Love this article!
Great post! Beauty products are typically emotional purchases. In the past, consumers relied on makeup artists or knowledgeable sales people to figure out what products work best for them. Now, the digitization of the beauty industry has made the purchase of beauty products more transactional. Consumers still rely on knowledgeable people, but consumers now turn to beauty influencers on YouTube and Instagram instead of the sales people. I’m excited to see how this will unfold over time. Thanks for a great post!