Great post. I certainly agree that public perception of safety will be a key consideration for the adoption of driverless cars. In reality, Google’s cars are actually extremely safe when compared to their human-operated counterparts but the headline risk of fatal crashes is huge. The major players must continue to be vocal about the safety statistics in order for the public to get comfortable with the eventual mishaps.
Great post, very interesting. Do you know if any of the companies that have instituted FitBit programs provide monetary or other incentives to their employees to encourage them to wear the devices? I agree with the comments above highlighting accountability as a potential concern. However, if companies are willing to share some of the eventual health care cost savings with employees it could be a win-win situation.
Great post. I think the loyalty program is critical to getting people to download and use the Starbucks app. Based on my own experience with the app, I think Starbucks has an opportunity to engage with customers who have left for other daily coffee rituals (e.g. offering customers a free drink who haven’t been in a long time). Do you know if they have any strategies like that to drive re-adoption?
Great post. I love the idea of Disney creating some sort of ID to track their consumers across all properties. I would be interested to see how they use the data beyond the theme parks to engage with consumers and drive sales.
Great post, Bhargav. Block chain technologies can clearly do a lot to increase transparency and speed in financial transactions. Do they pose any unique security challenges that the industry is weighing against these benefits?
Very interesting post, Steve. You mention the possibility of government intervention here – has any legislation been contemplated? I also agree that I think this is a long shot as consumer pushback would be fierce. It calls to mind the hotly contested sugary drinks portion rule in New York city which was struck down by the courts in 2014. It is likely going to take innovative products like the Impossible Burger to change consumer behavior organically.
As an avid consumer of Chipotle this article was very interesting to me. I certainly remember the guacamole scare that ensued after Chipotle made that disclosure. Locking in future prices is clearly beneficial to the business, but I agree that this is not enough in the long run. Chipotle launched the Chipotle Cultivate Foundation in 2011 with a goal to provide resources to farmers working to improve sustainability in their operations. I would be interested to learn more about the scale of this foundation, it seems that it may be more of a marketing effort than an actual commitment to robust changes to their supply chain.
This is a very interesting post. As a tennis fan I have certainly seen the negative effects of climate change on the sport, particularly at the Australian Open where temperatures and humidity reach dangerous levels. It is a shame when top players have to retire or are not playing at their highest caliber because the heat is so overwhelming. Clearly some combination of improved infrastructure and new host locations will be required to mitigate these negative effects, but has the ITF been making an effort to lobby law makers on climate change policy to address the root causes?
This is a great post in that it highlights the full spectrum of strategies companies are taking with respect to climate change. Clearly Burger King has made the decision that engaging in a robust sustainability program is not worth the associated cost. Do you see Burger King getting its act together in the future as consumers increasingly care about the practices of the restaurants they frequent? I would be interested to see how they are monitoring consumer perception of the brand as they increasingly look like a bad actor when compared to their chief rival McDonald’s.
This is a very interesting post. Intrawest and the ski industry more broadly are undoubtedly feeling the acute externalities of warming temperatures and volatile weather patterns. I would be interested to learn more about the water and natural resource usage required to use snow-making machines. Ski resorts are becoming more vocal about lobbying lawmakers for climate change measures, but it seems hypocritical to me for them to engage in practices that worsen the problem just to extend the season on the margin. Do you see a public relations or credibility issue for the industry?