This is a very interesting business that I agree, suits emerging markets and also all types of people!
I wonder though how quality perception is controlled beyond featuring popular chefs? How do they acquire new customers? I also wonder what the competitive space is like a few years down the line and whether they can maintain a strong positioning, especially given the growing start-up space in the region.
I love this concept- I think they have done a great job in selecting their industry and model; they definitely came up with a solution to optimize revenue and customer satisfaction at the same time, while offering the service at competitive prices!
Great company choice. I fully agree, Tesla positioned itself as an innovator and is consistently working on developing its image as such. Judging by its sustainable plant and business expansion plans, I believe Tesla has managed to stay consistent with its business model.