I loved legos as a kid and would definitely consider trying out a product tailored to adults. I had no idea that they were pushing in this direction.
Do you have any insight as to how they’re handling the transition between minimally viable prototype / product –> full product release? I also recently saw that Lego was releasing products focused on teaching young kids to code. This interested me because it opened the door to partnerships with schools and local governments. Do you think that there is similar potential here where Lego could partner with organizations trying to spur creativity among children?
What a world…
My near perfect record of getting unwanted gifts may soon be coming to a close. I wish them Godspeed!
In all seriousness, this is a fascinating topic and I’m glad you picked it. I like Keeps you Guessings question above — would the app / AI be able to distinguish between whether you are a particular religion or other group that might impact which holidays you are more likely to celebrate?
Given the very clear public interest in the ability of people to be able to repay their student loans and begin meaningfully saving for retirement, I’m curious if you think there would be scope for a partnership with the public sector somewhere. I think this is a very interesting space and one that has garnered way too little attention. Thanks for starting to chip away at that problem!
Very interesting. I’d posit that we should all be concerned about the amount of power and data that is controlled by so few people. (Alibaba, Facebook, Amazon, Netflix, Google, etc.)
Really interesting post.
I wonder what the data shows about Chanel customers’ opinions of this production method. Is it “Oh, that’s cool! Let me buy one”? Or is it viewed as being weird or overly novel? This is, after all, the same Chanel that is still known for the “Little Black Dress”. A related question I’d be interested to know the answer to is whether Chanel mentions the additive manufacturing at all. I suppose if they were concerned about customer reaction they could just ignore the way it is produced altogether.
I wonder how scalable 3-d printing actually is. I looked and have yet to see anything data that shows 3-d printers could compete with traditional manufacturing via assembly lines and other methods when huge quantities are involved. As a potential pilot program, it might be a good idea to try using 3-d printers for local or regional releases.
Thanks for writing this piece. Something additional that I wonder as I consider Betabrand is whether their model is scalable. I mean this both in terms of variety (how many different products can be experimented with at a time), and in terms of quantity (what is the production capacity of suppliers, and once a production run has ceased (e.g. preorders all fulfilled), how feasible is it to restart production of a popular product? Would some products be kept in production long term?