Do you think their business model would suffer if they diversified into an inbound AND outbound marketing model by hiring an external salesforce?
Really interesting business model. Operationally, how do you think they are set up to curate music for consumers in a way that converts them to becoming a subscriber vs. a free user.
Great company choice. This is an example of a company whose business model couldn’t exist without a strong operating model. I would rent clothes from a company only up to the first time they don’t have them available when I need them for an important event. Rent the Runway’s operating model reduces those negative customer experiences.