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On December 10, 2015, dan01 commented on Eataly: life is too short not to eat well :

Very interesting article about a successful and innovative business, but as for any innovation I think there might be the risk of customers losing enthusiasm in this new concept… what is your view on this point? Eataly stores are usually outside the city centre but very big in size and operating in scale, therefore if I were Mr. Farinetti I would be very concerned by the risk of (even small) declines in sales