Nice article, Caroline! In addition to the behavioural influences and safety benefits highlighted in some of the comments above, I sense an opportunity to increase the resorts ability to drive safety through their analysis of the data collected. Skiers whose progress down a particular run is too fast may receive a warning or have their access to lifts curtailed following repeated offences. This would reduce collision risk materially, something I have witnessed all too often in Europe.
Great post, PP. The meeting of behavioural economics and big data is a fascinating space that will certainly become more ubiquitous in the coming years. I wonder how the long term economic sustainability of the model develops; it must be the case that certain consumers’ behaviour will simply not change. How does this play into the model and how is their risk priced? Is it a case that there continues to be a subsidisation of their risk by less risky customers, or will they effectively be priced out of the market?
Nice article, Andy. Nike’s marketing style complements very well its push into wearables and both should drive revenue synergies and brand value. Continued engagement beyond the point of sale is something that Nike has fostered through its advertising and sponsorship schemes. Additionally, the “gamification” trend that wearables is encouraging allows users to statistically compare their performance to athletes in the professional arena, strengthening the bond between loyal customers and fans and Nike’s stable of athletes and the swoosh.
Interesting article; thanks, Alex! I agree with the comment above that this is something that should be pushed down the supply chain. As we observed in the beer simulation, the bullwhip effect is most pronounced at the brewers’ level, and therefore significant value must accrue to them through the implementation of this system.
I like this article. I sense an opportunity for record labels to utilise this data in the sourcing and marketing of new artists, in addition to the ability to more equitably attribute royalties as you mention. I am not so concerned about the recognition of every song played, nor the increasing homogeneity of music. I think this platform creates an opportunity to “lower the bar” in terms scale reached by the artist, instead creating and ROI-based metric with which to estimate the potential value of a new act. Such a change may increase the variety of record labels’ portfolios, creating more value for both artists and listeners.
Thanks, Felipe. This was a very interesting read. Further to the point raised by PHT around setting ambitious goals in a short period of time, has Toyota elaborated on the processes it might employ to deliver on these promises? I suppose one tool they will be sure to use is the kaizen methodology that they have so effectively used in their manufacturing processes. Perhaps they could add a sustainability principle to kaizen and empower the entire workforce to suggest and enact ways in which these goals can be met.
Andrew, thanks for the insight.
Nike’s position as the 18th most valuable brand (as learned in MKT) is surely a key point of leverage that it must maximise as it develops its stance on sustainability. This should lead to a two-fold impact – driving sustainable innovation up and down its supply chain; and encouraging its consumers to be more thoughtful as they use and dispose of Nike products.
Thanks, Jared. I really enjoyed reading about this novel solution that Zipline has developed. I completely agree with Kerrin’s comment above about the parallels that be drawn with the healthcare delivery methods employed in the Narayana Hospital Scheme. On the topic of the provision of medical equipment, is there are a way in which unused or malfunctioning equipment that is literally gathering dust in hospitals across the world can be repaired and redistributed by a humanitarian agency (or other party) to alleviate the resource strain on local hospitals in places such as Rwanda?
This is a really interesting topic, Izkandar. An issue that seems to be at odds with the proliferation of palm oil in this area of the world is food security. Given the expected continued population growth in East Asia, is there an unresolvable conflict that will drive innovation in palm oil alternatives, for example this yeast that is being tested by researchers in Bath?
Really enjoyed reading this. One thing I’ve thought about, but don’t have an answer to, is how does the future supply of Lithium look? We saw at the end of 2015 a 2x spike in the spot price of lithium carbonate amid concerns over market liquidity. Does this impact the strategy BYD pursues with respect to its EV rollout?