This is great, had never heard of them before. This is a great example of how people get into a business that has players, they arent the first movers but just do it better than the rest with the right choices, offerings and features. inspirational !
Very interesting, loved reading about it. I think it is a very good idea because i am sure that in regular salons the proportion of people only doing blow outs is very large, so this is a great specialized idea. I think the idea of “Dry on the fly” is great as it really increases convenience for the customer.
Very interesting! I did not realize that they were such an early played in the luxury e-commerce industry. I think their most interesting aspect is the fact that they have integrated a fashion magazine with purchasing. Usually people see things in a magazine and then it does not translate as often into sales because you do not know where to purchase it from and then its out of mind.