Very interesting, does the price point serve the right population? Does Beacon fly long haul flights or just short ones such as Boston to New York? Flights are already quite frequent between the two areas and cheap. Wondering if the limited number of seats puts restraints how flexible pricing can be.
Very interesting, this is quite a competitor to our favorite pizza place, Domino’s. They seem to have similar operational layouts, small box with conveyor belt of repeatable consistency with little variation. They even both offer a $5 pizza! I wonder if this is a race to the bottom industry and would be concerned about product differentiation and changing customer tastes.
Great post! I’m wondering if large companies such as MAC or Sephora should take a lesson here and start doing sample boxes themselves. By going direct-to-consumer, could companies build loyalty and give them more control over the consumer? Thinking about our Khiel’s case and the free samples.