Hey Patrick. As you know, i’m obsessed with Warby Parker. What i love about them is how they’ve carefully and incrementally built out the brand – not rushing at all! So many eCommerce sites and brands, particularly in India, spend so much money on TV ads, newspaper and billboards – and here is a company that didn’t (and still doesn’t?) do that but yet has arguably a more powerful and well known brand. Their marketing and branding choices have lent so well to the brand they’ve created – as you highlighted. One thing i think about is how did they manage to loop in the cultural influencers? it’s so difficult! was it a well connected founding team or was the product/idea just that compelling! You don’t see Oprah talking about BirchBox or BaubleBar the way she does about Warby.
I love Slack!! and this post.
1. the best thing about many SAS platforms is that the wealth of data they collect for an organisation becomes their most powerful tool to retain the customer! as you referred to here – no one wants to leave a platform that holds their data that could be one day useful to them. I’ve experienced this personally.
2. love how they don’t charge for dormant users. many other such platforms keep charging you because you forget to disconnect – and it’s so incredibly annoying! this is a great technique to build trust and garner positive feelings from a customer.
I loved this post, Elizabeth! When i typically think about strong operating models, i’m immediately drawn to businesses that are able to scale, drive volume – but here you drew my attention to a model that reinforces high quality via limited production.. very interesting thought.
Hey Justin. Thanks for the post! great points here.
As a non-user of dating apps, something i can’t struggle with is how multiple dating apps have come to co-exist. Intuitively, i’d expect a monopoly / duopoly in this market, given how similar it is to social networks (where FB has emerged as the sole leader for most of the world).. but here we have several apps thriving. Is it that Hinge, Tinder, OK Cupid have different brands / value propositions? Is there something in their operating model that differentiates them from the rest? Or should we expect some consolidation going forward?