The TOM Challenge: TOM Winners and Losers Assignment

December 09, 2015

Read The Full Prompt

The basic thesis of the TOM course is that company performance is driven by the alignment between the company’s business model and operating model. As defined in the “Introduction to the RC TOM Course” note, a business model is defined as how the firm creates and captures value, and an operating model refers to the processes that transform a firm’s assets (e.g., capital, labor, intellectual property, equipment, etc.) into valuable actions.

Please identify one organization in the global economy that you think is highly effective (or one that is highly ineffective) at driving alignment between its operating and business models

  1. Did you choose the company as an example of effectiveness or ineffectiveness? Why?
  2. Describe the company’s business and operating models. What is interesting about them?
  3. Do the models align and support each other?  How?  What specific features of the operating model are designed to create and sustain competitive advantage?  What features of the business model leverage unique capabilities of its operating model?  What are the implications for performance?

Submitted (930)

RadioShack and its Operational Missteps
TOMChallenger
Posted on December 9, 2015 at 11:28 pm
RadioShack In February 2015, RadioShack, once a leading provider of consumer electronics, filed for bankruptcy after years of declining same-store sales and net losses. While numerous factors contributed to the precipitous decline in the company’s financial health, RadioShack’s poor financial [...]
GTBank: A different kind of Bank
Bankole
Last modified on December 13, 2015 at 1:45 pm
GTBank is one of Nigeria's most recognizable banks with a reputation for superior customer service and financial results. How have they been successful? Can they continue to win?
ClassPass: Shaking up the traditional workout regimen
Laura
Last modified on December 5, 2015 at 12:32 pm
Creating optionality and excitement in the sometimes staid exercise space, ClassPass fitness memberships have driven rapid growth and challenged the traditional gym model, yet sustainability questions linger.
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