Digitization Challenge

November 18, 2016

Read The Full Prompt

Choose a company that provides an interesting example of how digital transformation has created opportunities or challenges for business and operating models. A business model defines how a business differentiates itself by creating and capturing value. An operating model defines how that business delivers on that promise. Describe how the organization is using digital technology to develop its business model and operating model, and describe and justify what additional steps you think the organization should consider implementing. Your example can describe a positive (e.g., a success story or best practice) or negative experience (e.g., a business failure).

Note: The post for this assignment should be 600–800 words, and must conclude with a word count such as “(778 words).” Posts should not exceed 800 words.

Submitted (926)

Kylie Jenner Inc: Giving Lip service to Digital Engagement
Daniel
Posted on November 17, 2016 at 6:10 pm
Formulation The Kardashian family is known around the world equally for its controversial ascension to celebrity as well as for its savvy ability to monetize fame. While this shrewd matriarchy brought Kim Kardashian to astronomical heights, no family member has [...]
Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.
Parvathy Menon
Last modified on November 18, 2016 at 5:55 pm
Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and [...]
MOOCs: A Tsunami that never came?
AR
Posted on November 18, 2016 at 5:57 pm
MOOCs started with a bang...But 6 years out, none of the Ivy Leagues have gone bankrupt
Smart City of Dreams
S
Posted on November 18, 2016 at 4:15 pm
Silver Spring Networks has taken the lead on working with cities worldwide to implement “smart” technology and make urban living more sustainable.
“Erasmus” without accomodation related stress: Uniplaces is here to help you
jruivo
Last modified on November 15, 2016 at 9:22 pm
For European university students, the word “Erasmus” is synonym to a semester of adventure in a different country. Adventure can mean “exciting” – making new friends or enjoying a new city – but also “scary” – the trouble of finding [...]
Turo: the Uber Model for Rental Cars
AvO
Posted on November 18, 2016 at 12:57 pm
Turo: how I rented a Porsche for a week and didn't go broke
April Fool’s joke or dash buttons taking over your home?
Patrick
Posted on November 18, 2016 at 3:17 pm
Released one day before April Fools, the Amazon Dash Button is a Wi-Fi connected device that enters the Smart Home Technology group, it basically reorders your favorite product with the press of a button.
If the couch don’t fit, you don’t have to commit
Mike Helou
Posted on November 16, 2016 at 8:38 pm
Wayfair is bringing AR and VR technology to your living room to change the way consumers experience online shopping
Ever Considered the Hurdles to Add or Drop Courses at a Large University without an Online Portal? A Case on Ahmadu Bello University, Nigeria
Anto
Posted on November 18, 2016 at 2:42 am
Online course registration systems seem ubiquitous today, making it easy for university students to fulfill many registrar and bursary obligations. We don’t seem to have trouble signing up for our favorite courses, neither do we have trouble paying our school [...]
Schlumberger: Innovating in a Low Price Environment
SPage
Last modified on November 17, 2016 at 11:57 pm
How one oil services company is leveraging digital technology to become a low cost, high quality service provider.
Fujifilm: Transformation from a photographic film maker
Kei Nishizaki
Last modified on November 18, 2016 at 5:54 pm
The photographic film industry faced a crisis in the early 2000s. Fujifilm successfully overcame the crisis by flexibly corresponding to the change in market condition.
Uptake: A new type of mining
Michael
Last modified on November 17, 2016 at 9:42 pm
Reaching over a $1 billion valuation in less than two years, Uptake is utilizing advanced data analytics and machine learning to help bring industrial clients into the modern age.
What is the way forward for Coursera?
rkumar
Posted on November 18, 2016 at 6:02 pm
Massive Open Online Courses (MOOCs) have revolutionized the delivery of higher education courses around the world. A leading provider of MOOCs is Coursera, which was launched in 2011, and today has 147 partners across 29 countries offering 1,888 courses in [...]
Sex Ed One Click Away!
Amy
Last modified on November 17, 2016 at 11:15 pm
Leverage mobile technology to provide personalized health services one click at a time!
Is the Pen So Mighty After All?
JP
Posted on November 17, 2016 at 3:59 pm
Will the notetaking industry soon tear at the seam?
Can Pearson shape the future of Education?
Nico Berardi
Posted on November 18, 2016 at 5:22 pm
Marc Andreesen coined the phrase “software is eating the world”. Will Pearson be eating or will it get eaten?
General Motors and IBM’s Watson – Oh the Places (We’ll Tell You) To Go
Chris
Posted on November 14, 2016 at 7:42 pm
How can General Motors merge digital communication technology with its vehicles and compete in the mobile application space?
Stitch Fix – Transforming Retail Through Personalization
A123
Posted on November 18, 2016 at 5:59 pm
Can data analytics and human curation transform the way we shop?
Digital innovation in the banking industry – Are branches a thing of the past?
TRF
Posted on November 18, 2016 at 3:17 pm
A Portuguese bank is attempting to reinvent the concept of branch and the customers are loving it!
The time when the hospitality industry encountered sharing economy.
Gregorio
Last modified on November 18, 2016 at 3:43 pm
Sharing economy is disrupting the hotel industry. What are the tangible effects and how are hotel chains (not) reacting?
The Digitization of Medical Records
MIM
Last modified on November 17, 2016 at 8:03 am
It’s 2016, how can there still be paper medical records? For years Epic has been building an electronic database of patient health records but the hurdles of connecting hospitals around the world make this a slow and expensive process.
Baseball’s Big Data Revolution
TB12
Last modified on November 17, 2016 at 10:09 pm
America's Pastime has moved from the dusty fields of old into a sabermetric matrix of big data, futuristic technology and high-stakes analysis.
Just Do It: The Swoosh Goes Digital
AndyThomas
Posted on November 18, 2016 at 5:28 pm
An iconic sports brand doubles down on digital.
Are smart cribs the solution for exhausted parents?
RPARK
Last modified on November 20, 2016 at 5:06 pm
Exhausted parents around the world have probably fantasized, at some point, about a crib that could automatically rock their crying infants to sleep. Of the many firms currently trying to win the hearts of new parents is Google’s Nest Lab, [...]