Part of the services that our Hospital do provide is the provision of medical services during mass gathering events including sports competitions, heritage events, musical concerts, etc.
During such events there is a need to have a medical team that can respond to medical emergencies and can transfer the patients to the nearest treating facility available.
The components of the above-mentioned services usually consist of a medical team of a combination between paramedics, EMTs, nurses, and doctors “ as manpower requirements”, medical tents or medical mobile units “as medical units”, ambulances, and first response cars “ as medical vehicles”.
The police in the county do provide the same services and do charge a fee for service to the clients, at the same time the police are the regulator of the EMS services in the county and we do have to get approvals from them whenever we need to register new paramedics or new ambulances. (the police EMS is the regulator and service provider as well).
This part of our services occupies around 3% of the whole business so its not that much but still the margin of such services is on a higher side as a high as 40% and such events are usually attended by thousands of crowds and are broadcasted via TV channels around the world, so those events can make an important impact marketing wise and the name of the company can reach to lot of people and end users.
The question here is: we are familiar with such competition scenario between private and public providers, however; do we have to stop providing such services and let the police to handle them? Actually, this situation has created a kind of in comfort in the relation between our company and the police” the regulator”, or shall we continue the provision of the same services as sooner or later we might be in a face to face competition with the police for bigger services in the county and will be forced to compete directly with them again?