Parking should be considered as a part of the long-term strategy for growth, otherwise, it could inhibit your success.
I’m at an institution that is currently considering growing outside of its current market, which typically is confined to the western part of the state. The eastern part of the state is a well known part to the world. One strategy being strongly considered is to delve into markets outside of the state, so that we can have a larger footprint in the US and on cancer. Another important fact is that we are located in the downtown area of the city.
This plan is solid to grow, but there has been a strong resistance to addressing the parking issue. Our Facilities Department has been sharing the plans for about seven (7) years now that we are going to experience a parking crisis within the next year to two. The proposal even includes building a garage with the location as well. Since we experience harsh winters, building a garage could take upwards of two years, but this would solve the problem with parking.
I’m actually at a loss as to how to impact the Board and other leadership teammates to move parking into the level of importance as we would for certain medical equipment, etc. It is important to note that this has been presented to the Board several times, yet still no approvals were given to move ahead. Any suggestions?