Vision and value proposition:
Shazam for buying: Shop your favorite shows from the comfort of your home. This is a two-sided platform that lets users identify specific products in a scene and be redirected to a site where they can be purchased.
You come across a product you like watching your favorite tv show, movie, music video, or youtube vid but takes you a lot of time to find it if you can find it at all.
Content producers lack the mechanism to provide sponsors with a good ROI for in-show product-placement products and improve their monetization of this channel.
Target market and opportunity:
Product placement in the U.S. is estimated to be around $15B for the movie segment and $5B for the television segment (conservatively). Other content segments and international could add another $5B-$10B. All have had exponential growth in the past decade. The addressable market could range from 1-10% of the total market.
- 18-45 women with a disposable income of $50k+
- Production companies: Bad Robot, Amblin Entertainment, CBS Films, etc.
- Content creators: Influencers, TikTok/YouTube Stars, etc.
- Content platforms: TikTok, YouTube, Apple+, Netflix, etc.
- Networks: NBC, CBS, CDW, FoodNetwork, HGTV, etc.
The user opens the app when (s)he sees a product that (s)he likes on a show or piece of content. The app uses a content tracker (e.g. an embedded piece of sound) to track the particular content, show, or movie and the scene it is currently in. The app displays the different products in the scene. User clicks on the product it likes and is redirected to the website of the brand, sponsor for the show, or associated licensing brand.
The content creator can upload the entire database of products for a show with the times in which they are presented to embedded trackers for easy identification.
Currently in the ideation stage (Me, myself, and I).
The first position needed: CIO
TV cloth buying websites, such as https://wornontv.net/ and https://www.shopyourtv.com