Come Participate in The HBAP Ideation Journey!

Every entrepreneur has a unique story about why they decided to start a business. Some people have known for a while that they’ve wanted to work for themselves, some may discover an unmet need while working at their companies, and others may serendipitously encounter a novel idea through their conversations with friends, classmates, mentors and colleagues.

The HBAP startup ideation and networking activity is designed to provide HBAP immersion participants a novel opportunity to begin the startup ideation journey, by honing in on your knowledge, experiences, and business analytics skills to brainstorm innovative ideas that business analytics tools or applications can help address.

The activity consists of five phases:

1. Short individual idea brainstorming activity (Due January 12, at 5pm ET), completed via Qualtrics:

2. HBAP ideation journey activity at the January immersion (January 13 from 12-1:30pm ET): this activity will provide you with the opportunity to share and exchange ideas with other HBAPers, solicit feedback and network contacts to help you articulate your ideas, while getting to know other fantastic students from both immersions. 

3. Post-ideation activity Zoom meet-ups: after the activity, we will provide you with different opportunities to meet with other HBAPers who share similar interests and activities during informal meet-up water cooler sessions. These sessions will be held on the following days/times:

Wed Jan 13 Happy Hour: 7:15-8:15 (join startup ideation table)
Thurs Jan 14 Happy Hour: 7:15-8:15 (join startup ideation table)
Thurs Jan 21 at noon ET (details to be announced)
Thus Jan 21 at 7pm ET (details to be announced)

4. Idea submissions to Ideation Platform (Due February 7, at 11:55pm ET): all participants in the HBAP ideation journey will be invited to submit their ideas to the ideation platform as individuals or with other HBAP teammates (see for September 2020's submissions). 

5. HBAP community crowdvoting (Opens week of February 15): Lastly, all ideas will be voted upon by the over 1,000 HBAPers in our community to select the top ideas to help these teams pursue and take their ideas forward! 

The top ideas and teams will have the chance to participate in personal, 1-on-1 coaching/mentoring sessions with HBS faculty, as well as leading entrepreneurs and VCs in innovation, AI and tech, which will include the following thought-leaders:

1. Prof. Karim Lakhani
2. Prof. Jeff Polzer
3. Prof. Ayelet Israeli
4. Doug Levin (Founder of Black Duck Software and Ayeah Games)
5. Rob May (General Partner at PJC)
6. JP Milciunas: Entrepreneur-in-residence at Accelerator Ventures
7. John Winsor (Founder and CEO of Open Assembly and founder of Radar Communications)

With More to Be Announced Soon!

We look forward to seeing you at the Startup Ideation and Networking Activity next Wed at noon!

Latest Assignment

Jan 2021 Ideation Journey Submissions

Current Prompt

Read The Full Prompt

Describe and submit your early-stage entrepreneurial idea(s) that have emerged from the HBAP startup ideation and networking immersion activity. In your submissions, please include the following details:

  1. Vision and value proposition: quick one-sentence overview of the business and value you provide to customers (describe it in 140 characters or less).

Some examples to help you brainstorm: Send better email (MailChimp), Rides in minutes (Lyft), A great shave for a few bucks a month (Dollar Shave Club), Shorten. Share. Measure. (Bitly)

  1. The problem: what problem are you solving
  2. Target market and opportunity: who is your ideal customer and what is the estimated market size (ballpark estimate with 95% confidence intervals works)
  3. The solution: how will customers use your product and how will it solve their problems
  4. Team: who’s on the team and why they’re the right people (as well as key positions you may want to fill)
  5. Competition: how are you different from the competition or alternatives in the market today
  6. Images and Visuals: please use any images or visuals that would help to convey your idea or vision

 Rules and Competition Timeline:

  1. Eligibility: Submissions must come from students who attended the startup ideation & networking activity, held on Wednesday Jan. 13, 2021 from 12-1:30pm ET. Pre-assignment found on immersion course site and here, due Tuesday, Jan. 12, 2021 at 5pm ET.
  2. Deadline: Submission portal opens Wednesday Jan. 13, 2021 at 1:30PM ET and closes on Sunday February 7, 2021 at 11:55pm ET.
  3. Submission rules: All idea submissions must fall within the scope of business analytics solutions or applications. Multiple idea submissions are permitted and participants can be members of more than one submitting team
  4. HBAP voting and commenting: All HBAP community members (students/staff/faculty) are eligible to participate in (anonymous) voting and commenting the week of February 15, 2021.

Winners will be offered personalized, 1-on-1 coaching sessions with HBAP faculty and Leading Entrepreneurs and VCs in Tech, AI and business analytics! 

Mentors include Prof. Karim Lakhani, Prof. Jeff Polzer, Prof. Ayelet Israeli, Vladimir Jacimovic, Doug Levin, Rob May, John Paul Milciunas, and John Winsor (see the About page for more details).

For more details on past submissions from the September 2020 immersion, click here.

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