“Show me the Waze to go home”
Waze is a navigation app that uses crowd-sourced driver data to optimize routes, provide accurate ETAs, and alert drivers of upcoming road hazards. 
Most of Waze’s data is passively collected from drivers who are using the app to navigate. Drivers can also use a simple interface to report road hazards such as accidents, police, construction and traffic jams. As other Waze drivers approach these reported hazards, Waze sounds an alert, and the driver is prompted to confirm whether the hazard was present. 
With its search and maps further enabled by Google—which acquired Waze in 2013 for over $1 billion —Waze has quickly become the navigation app of choice, logging 22.5 billion kilometers driven. 
Waze creates significant value for individual drivers by providing unparalleled route information and ETAs. Moreover, the network effects generated by Waze’s crowd-sourcing model (i.e., each additional driver adds more accurate and valuable information for all drivers) are a natural defense to multi-homing on other navigation apps.
Waze continues to add features to create even more value for its community of users. For example, Waze is trying to crowd-source information about gas prices so it can route drivers to the lowest priced gas station. Waze also has integrated with other apps, such as Outlook (syncing your calendar with ETA-based departure reminders), Messenger apps (one-tap function to send your ETA via email/text) and Spotify.
Waze’s crowd-sourcing also creates significant value for society. By optimizing routes, Waze helps reduce congestion and air pollution in urban areas. Waze also helps alert drivers to approaching hazards, such as stopped vehicles or debris in the road, which helps prevent automobile accidents and injuries.
While Waze passes on much of its value creation to its driver community, it does capture significant value from its crowd-sourced information. Waze offers a variety of in-app ads, such as branded pins (reminder of business location on route map), promoted search (location appears at top of search results), and zero-speed takeover billboards (apps shown when drivers are at a complete stop). 
Waze also captures the massive amounts of commuter data generated by its driver community, which it can aggregate and use for a variety of purposes. 
Waze incentivizes extra participation with superuser status and map raids
Like many free crowd-sourced apps, Waze incentivizes extra participation through superuser status, which grants additional editing powers to users as they progress in experience. Users begin as map editors, and can progress through manager roles (area, state, country), and eventually be promoted to a local or global champ (thereby earning “eternal glory”) . Waze also allows for self-organized map raids, where users gather for a time-limited event to overhaul a certain area.
Next destination? Uber and Lyft
Waze has introduced Waze Carpool to California, Texas and most recently Washington state.  Waze Carpool connects commuters who have similar commutes and mutual friends. But unlike Uber or Lyft, Waze does not seek to compensate drivers beyond cost. Instead, Waze Carpool seeks to “share” the costs, with riders paying “for an affordable ride, while drivers get money back for gas.” 
But Waze still faces tough criticism, especially from law enforcement. While police recognize the value of alerting drivers to road hazards, they are concerned about Waze sharing police locations, since it jeopardizes officer safety.  Also, gains in safety and accident prevention may be offset by increased speeding and reckless driving, e.g., by drivers who do not see an upcoming police alert. Waze will need to find innovative ways of addressing these concerns.
 Amir Efrati and Ben Fox Rubin, “Google Confirms Waze Maps App Purchase,” WSJ.com (June 11, 2013), available at https://www.wsj.com/articles/SB10001424127887323949904578539370980686106.
 “Roles and Responsibilities,” Wazeopedia.waze.com, available at https://wazeopedia.waze.com/wiki/USA/Roles_and_responsibilities, (accessed March 20, 2018).
 Darrell Etherington, “Waze Carpool expands to the entire state of Washington,” Techcrunch.com (March 20, 2018), available at https://techcrunch.com/2018/03/20/waze-carpool-expands-to-the-entire-state-of-washington.
 Muthukumar Kumar, “Police officers in US are worried about Waze sharing their location information,” GeoAwesomeness.com (Jan. 27, 2015), available at http://geoawesomeness.com/police-officers-in-us-are-worried-about-waze-sharing-their-location-information.