The communication platform called Slack is winning because it is disrupting how office communication occurs.
Slack addresses a business need
Slack addresses the pain of reading and searching through emails for a specific project or topic. Slack allows teams to create different channels of discussion such as “stand up”, “engineering”, “bugs”, etc. Teams can keep their conversations separate so that when they need to go back and visit the conversation they can go straight to the appropriate topic. This better mimics how office discussions occur in real life because users can have multiple lines of conversation around different topics. Users can also easily upload documents, private message, and search chat history. While the solution seems simple, Slack has coupled it with a fluid and intuitive user experience. The onboarding experience is intuitive, the desktop site has a simple layout, and the mobile site makes it easy for users to stay logged in and plugged in. Slack allows users to try the product for free, which helps lowers the barrier for teams wanting to give it a try.
Slackbot save employees time
Slack also help teams save time on mundane tasks. Slackbot is a chatbot that can respond to rules that the team creates. One of the biggest benefits is that slackbot can help a manager run a standup meeting by asking everyone simultaneously what everyone is working on, and then combining it all into one conversation. Thus instead of the normal 30 minute standup meeting people are used to, teams can work remotely and still know what everyone is working on. Slackbot can also help with any other rules that teams want to enforce (e.g. correcting someone when they use a word/phrase the team has agreed to move away from). In an increasingly competitive environment, companies and teams value any tool that makes their working lives easier – and Slack is winning that
Slack built a network of partnerships
A key component of Slack’s competitive advantage is that it integrates with other platforms to create an ecosystem of services. Slack has almost 80 integration partners that help teams work more efficiently. Slack is beating out all other communication platforms by funneling data external data into its own ecosystem. For example, if a team runs a survey or wants to know what customers are saying, Slacks partnerships allow data/summaries to be funneled into specific channels. This gives more employees a place to go find the information they want, instead of having to find where the data is or requesting it from a colleague.
Slack’s exponential growth
Once teams start using Slack, it becomes an engrained habit. Companies both large and small are signing up for Slack, which is why Slack’s daily active users (DAU) has grown exponentially, crossing over 1 million in June 2015. Most applications/websites experience high churn rates and have a difficult time growing DAUs. One key reason why Slack is winning is because it engages users to return to the application daily. Slack’s users are not only returning but they are also helping the company reach more customers by spreading the word about the superiority of its product.