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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Google Maps – the most expansive data machine

Posted on April 5, 2017 by Anish Nahar

Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google’s appetite for data even further and it is putting all that data to good use.

Waze – using driver data to build a better map

Posted on November 22, 2015 by BrittW

Waze, an app that tracks real time traffic and road conditions from drivers’ phones, uses huge amounts of data to better route people to their destinations.

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