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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Nintendo

Seemingly made for COVID, Nintendo rides the crest of the pandemic wave

Posted on February 10, 2021 by Marcos

During COVID, Nintendo emerges as the big winner in the video game industry by doubling down on familiar brands and casual experiences.

Nintendo COVID Gains Hampered by Ring Fit Adventure Strategy

Posted on April 28, 2020 by ka

Nintendo Switch has benefitted from increased demand due to COVID-19, but title-specific strategy hamstrings short- and long-term growth and sustainability.

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