The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

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Facebook Advertising Platform: The money making engine behind Facebook’s growth

Posted on February 26, 2017 by Bipul Sinha

Facebook Ad platform is the engine that is subsidizing the rapid growth of Facebook. Revenues from its ad platform has grown at a CAGR of 55% for the last 5 years and contributes 97% of Facebook revenue

Etsy: How One ‘Crafty’ Company Carved Out a Niche

Posted on February 25, 2017 by Felix J

Etsy has a current 1.5 billion dollar market capitalization. From its birth in the mid-2000s e-commerce has exploded in almost every product category imaginable. How has Etsy managed to stay afloat among titans like eBay and Amazon?

Digital Innovation and Transformation

MBA Student Perspectives

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Facebook Advertising Platform: The money making engine behind Facebook’s growth

Etsy: How One ‘Crafty’ Company Carved Out a Niche