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The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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mattress

Mattress Firm: Losing by betting on bricks in the age of clicks

Posted on February 10, 2020 by HZ

Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.

Sleep on It: How Casper *Flipped* the Mattress Industry

Posted on March 4, 2019 by Gina Ciancone

Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.

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