Textbook Network Effects: How Instagram Achieved Instagrowth
Instagram is the textbook example of how a business initially attracts users in the absence of network effects and quickly grows by leveraging those network effects.
The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about digital transformation? digital.hbs.edu
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