Frito-Lay’s Do Us a Flavor Contest
Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?
The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about digital transformation? digital.hbs.edu
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