We are not a bank. Banks think in terms of the back office. We are at the front end of the relationship between the customer and our products and services. Are we a financial services company? Yes. Are we a payments company? Yes. Are we a marketplace and e-commerce company? Yes. But above all, we are a technology and a customer experience design company. – Mikhail Lomtadze, Kaspi.kz CEO and Co-founder.