Renner is a well-known brand in the Brazillian fast fashion market. In this short article, I propose 5 things the company could do to get ahead of its competitors during these hard times.
Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.
Zara is using data analytics to guide its design and manufacturing process, making it a leader in the fashion market.
Exploration of whether RTR can continue to capture value amidst new competition.