Quirky was a brilliant idea. Why not crowd-source product ideas. Vote on the best ones. And only bring the ones people want to life. Seems foolproof right? Maybe not so much…
Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?
The White House petition platform has been largely ineffective in raising legitimate issues and generates significantly more attention for outlandish requests, such as the creation of a Death Star.
How human powered translation on the go is emerging from failure
In 2011 Moleskine needed to redesign it’s logo for its online platform, Moleskinery. Naturally, the company looked to harness the loyalty of its artistic and design-focused customer base by crowdsourcing the new logo design. Unfortunately, their failed crowdsourcing attempt created unforeseen backlash and public animosity amongst their loyal customer base.