CVS Health’s ExtraCare Program: Four Feet of Data Analytics
Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health
The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about digital transformation? digital.hbs.edu
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