Etsy is the two-sided platform for arts, crafts, and unique products. But how big can this company grow by only servicing a market more fragmented than SMBs?
In late 2015, experts declared Etsy dead as Amazon launched Handmade, it’s peer-to-peer marketplace for handmade products. And yet with all the factors in place to favor explosive growth, Handmade’s performance has been underwhelming at best. Where did Amazon miss the target?
Why Etsy witnessed the entry and fall of the giant Amazon in the niche category of handmade and vintage items
Etsy has a current 1.5 billion dollar market capitalization. From its birth in the mid-2000s e-commerce has exploded in almost every product category imaginable. How has Etsy managed to stay afloat among titans like eBay and Amazon?