Trendyol riding the wave of Turkish e-commerce growth

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Trendyol, launched by an HBS dropout only 6 years ago, is now Turkey’s largest flash sales e-retailer. With 20 million sales a year, annual run-rate of almost $350 million and backing from top international venture investors (Tiger Global Management, Kleiner Perkins Caufield & Byers and the European Reconstruction and Development Fund), it is hard to ignore. What’s more, Trendyol still has plenty of room to grow by riding the wave of growing e-commerce in Turkey (growing at 22% over the last five years), which currently accounts for only 2% of all retail sales.