Shopify – Superior Product to Global Platform

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Shopify burst on the scene in 2004 as a straightforward way for merchants to set up an online store at a hosted domain. The Canadian firm initially gained traction through its product superiority and affordability. Merchants and customers loved the […]

The Etsy Way

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Etsy is the two-sided platform for arts, crafts, and unique products. But how big can this company grow by only servicing a market more fragmented than SMBs?