Sephora vs. Birchbox: Winning through Digital Retaliation
A brick-and-mortar specialty store is at risk of disintermediation from a subscription company. The response? When you can't beat them, join them.
eCommerce
Sleep on It: How Casper *Flipped* the Mattress Industry
Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.
Rent the Runway and the Future of Retail
Rent the Runway continues to challenge the need of brick-and-mortar retail stores by providing a compelling and accessible online platform to rent high-end women’s fashion for work, evening, and any event in between.
Houzz: “re-coupling” services that e-commerce has “decoupled”
Houzz's success illustrates a potential path forward for brick & mortar stores and service providers, which are feeling the heat from Amazon.
Hitting the Target in Retail
Currently Target’s digital sales only account for 5% of total sales, but through management’s strong investments in digital transformation, Target is on a promising path.
eBay – No More Auctions?
eBay, starting off as an auction site, was quickly surpassed by Amazon in US and has encountered strong opponents in international markets. How should it transform and re-invent itself in order to win in competition?
OLX: the unicorn the Tech World hoped for… or just another fantasy?
OLX, the world’s leading classifieds platform, missed the opportunity to go through the right Digital Transformation in a timely manner… Will they still be able to succeed?
Wayfair – A Zillion Things Home
Wayfair is a company that has seen successful growth, a well-executed rebrand, a $1 billion IPO and international expansion.
What should I wear this morning? Stitch Fix can tell you thanks to its algorithm
Stitch fix leverages its algorithm to revolutionize not only the way customers shops for clothes online, but also how they perceive fashion trends and identify their own style.
Big Data — A deal recommended for YOU
How is Big Data and Recommendation Engines shaping customers’ preferences and experiences in e-commerce?