“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so we decided to make a new product that's delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives.”
Carvana is an online e-commerce platform for used cars. The company bypasses the traditional dealership infrastructure and uses astonishing marketing strategies to attract customers: Car vending machines, Youtube advertising campaigns, 360-patented technology, etc.
Nike paces ahead with speed-to-market and direct-to-customer focus along with close attention to personalization and customization when it comes to product innovation. Will it win the race?
Disney is in a great position to win the Direct to Consumer fight.
The new online venture, recently launched through a Kickstarter campain, aims to build a community of wine lovers and consumers interested in buying cases of wine together, directly from US producers.
Hats should be designed by the crowd.